Thursday, 1 May 2014

CEO of Wifarer Quits indoor position to work for Apple

If a CEO and co-founder quits his indoor positioning startup to work for Apple, should his staff and customers be concerned? Wifarer, a startup which offers tools to help consumers navigate malls, museums and other venues, was not acquired by Apple, we learned, while following up on some tips pointing in that direction. However, its CEO and founder Philip Stanger now works there in a “leadership role.”
Meanwhile, the company he founded continues to be run by new CEO Lise Murphy, previously Wifarer’s VP of Marketing. Oh, and Lise is also Philip’s wife, so Wifarer sort of “remains in the family,” I’d guess you’d say.
TechCrunch received tips hinting that Wifarer could be yet another indoor positioning acquisition for Apple, which is still trying to catch up to Google in this space. Apple, you may recall, notably acquired another indoor navigation startup, WiFiSlam, in March 2013 for $20 million. Read More

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