Marketing is very important for any product or business. It is important to reach out to the customer and the only way to engage people is by getting them to spend time in your business or product. So social platforms like Facebook, Instagram and Twitter are important for marketers.
A study found that Instagram users are more likely to comment, like or share brand’s post which is 58 times and 120 times more than Facebook and Twitter respectively. This indicates that users are shifting to Instagram from Twitter and Facebook.
Such data shows that Instagram is the best platform for marketing of brands and in reaching the audiences. So, if you are not marketing on Instagram, you might be missing out on new customers. The reason behind such high engagement of users is that people crave to visually share the reactions, stories and experiences and Instagram provide the suitable platform for them. Visual storytelling is not that easy as one needs to come up with a great representation of the product.
There are some third party Instagram tools which help small and medium size business to market the brand and business. Here are some:
1. Instaplus.io
Instaplus is one of the most efficient automation services of Instagram available online. It lets you automatically like, comment, unfollow and follow on Instagram. It has cloud-based promotion tools which let you increase your Instagram followers. It works entirely in the cloud so no downloads are required. It has deep custom filters which allow to target users and helps in avoiding inactive users, shop accounts and bots with just a few clicks. There are number of features such as:
- No downloads
Since software works in the cloud environment no download is required. - Grow your followers. Fast!The feature of automatic follow, comment, like and unfollow users in the account helps a lot. Though one can also follow and like at same time.
- Target your audience
It helps to target audience by means of hashtag, geolocation, custom user list, or pick out the followers who are following specific account. - Filter your audience
It lets you to filters the target based on skip bots or specific keywords, inactive users and shop accounts. The other ways to filter is by posts, number of followers, keywords etc! - Leave custom comments
One can define their own list of custom comments from which InstaPlus will pull message from. - Online Instagram parserIt helps to track stats of your competitors when required.
- Simple InterfaceIt has very simple and easy to navigate interface thus it starts promoting literally in minutes.
In addition to above mentioned features it also helps to schedule tasks to run. It is simple fast and easy interface. And it lets you operate 5 accounts at the price of one and have 24*7 support with option for live chat in case of any issue.
2. Buffer.com
Buffer is a new way to sharing and interacting on Social Media. Buffer lets you automate timing of social media posts through scheduling features. It is a sophisticated interface which has options for several social networks such as Twitter, LinkedIn, Instagram and Facebook. One can add updates to their Buffer queue and it will be posted automatically at the scheduled time. To use it, one can sign in using any social platform account, or can create dedicated Buffer account if you wish. It is like magic box one can use at anytime to fill their accounts with great LinkedIn updates, Facebook stories or Tweets.
One just has to drop them in and need not to worry about when it gets posted, that will be taken care by Buffer. So in spite of you picking date and time for each post, it will be pre-set already. No doubt, one can still adjust them. One can add to their queue from anywhere they are reading. Thus Buffer will make sure to put it in front of your followers and friends so they can see it. Below are some features of Buffer:
- 10 Social Profiles
One can easily share content to all their Instagram photos, Facebook pages, Twitter profiles, Linkedin accounts and Facebook profiles.
- 100 Posts
It lets you to add as many as up to 100 tweets and posts to respective buffers.
- 1 Member Team
This is perfect for small business where your colleague can help to manage your Buffer profiles.
There are number of other features such as Business and agency plans, high security with two step login, Custom Scheduling, multiple social networks etc. It also offers extensions for browser such as Safari, Chrome and Firefox which lets us to share content from any Web page. It adds small icon to browser which allows one to share a link through Buffer. It also suggests text which can go along with link and gives option of posting link then or add it to your Buffer. Only drawback it has is that it can’t tell when tweets or post are time sensitive.
3. Superimpose
Superimpose is a photo editing tool which brings fresh ideas on the table. Using this tool, one can basically get to create their own scene from scratch to finish with all kinds of wacky effects. One can create a complete work of art or simply cut copy and paste any type of wacky thing in your photo.
It is very simple to use and need to start by selecting the background image as scenery for a new image. Then choose foreground image and then begin to mask out areas that are not required in final product. There are number of masks which can be used to get the right appearance and effect. The other tools can be used to modify the image. The image can be cropped; cut, rotate, move and resize. The smooth tool lets you to blend images seamlessly and soften edges. One can adjust the contrast, exposure and color as well as. It comes with classy user Interface design and lot of photo editing possibilities. Everything is easy, but if you get stuck you can refer the instructions on Help page. Thus it helps to engage people on the platform and attract the masses.
Similarly, there are a number of tools available on internet which can be used to target the audience and increase the popularity of your business.
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